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WSJ.com: Fashion Journal

Fashion Journal

Runway Top 10: Covet or Cringe?

Tue, 14 Aug 2018 23:16:09 EDT

As fashion weeks wrap up, the coming trends include longer hemlines, pleats, a new shade of orange; some like it see-through.

Jason Wu Brings Edge to the Office

Thu, 16 Aug 2018 11:13:10 EDT

Hugo Boss's new womenswear look is arriving in stores, showcasing an unexpected partnership between a 31-year-old designer and a 90-year-old menswear company.

Luxury Stores Get Stingy About Energy Costs

Tue, 14 Aug 2018 21:06:32 EDT

French fashion group LVMH is reducing its energy usage by changing the lighting in Louis Vuitton, Bulgari and Sephora stores.

Youthful Brands Text Customers

Thu, 16 Aug 2018 10:57:51 EDT

Some fashion brands are finding that teens and twentysomethings are most accessible by text.

Prada's 'Gatsby' Fashion Moment

Mon, 13 Aug 2018 15:10:05 EDT

To create a modern feel, fashion designer Miuccia Prada based 41 costumes on recent looks from her own Prada and Miu Miu lines.

Style Books for Picky Personalities

Mon, 13 Aug 2018 14:19:10 EDT

Just a week until Christmas and you're plumb out of gift ideas for some of the tough customers in your life? Consider something deeply retro: a book.

The Power to Start a Fashion Trend

Wed, 15 Aug 2018 00:23:06 EDT

There are just a handful of designers who can single-handedly launch trends. Nicolas Ghesquière is one of them.

Can Skipping the Runway Pay Off?

Wed, 15 Aug 2018 11:43:16 EDT

After canceling her fall runway show, designer Rebecca Taylor is pursuing a new marketing strategy she believes is more in tune with the way consumers connect to fashion.

A Shoe Designer's Next Platform

Wed, 15 Aug 2018 13:00:36 EDT

Brian Atwood, whose sexy high heels are red-carpet mainstays, shakes his head over the current taste for ‘ugly chic’ flats, contemplates new creative outlets and explains what pushes a platform shoe from sexy to vulgar.

How Stores Lead You to Spend

Thu, 02 Dec 2010 09:20:30 EST

While national chains often use discounts to draw crowds, many independent specialty stores compete by broadening their whimsical appeal and learn the science of understanding trend-conscious consumers.